FMA Communications Inc. offers the leading print and digital media offerings to help your business maximize its exposure in the North American metal manufacturing marketplace. A marketing plan that includes our brands will help your business build brand and product awareness.
About FMA
The Fabricators & Manufacturers Association, International (FMA) was formed in 1970 to advocate for the growth and sustainability of the North American metal processing, forming, and fabricating industries. With more than 1,300 members, FMA serves this mission by developing valuable training and educational programs, publishing industry-leading magazines, raising funds for vocational school and college scholarships, and sponsoring one of the world's largest metal fabricating and forming technology tradeshows.
Canadian Publications
Interested in reaching more than 22,500 decision-makers in the Canadian machining, fabricating, and welding industries? Canadian Metalworking and Canadian Fabricating & Welding have you covered.
![Who The Tube & Pipe Journal reaches](jpg/chapter-who-we-reach.jpg)
Reach Decision-Makers at Your Target Buying Companies
Benefit from the highest-quality circulation in the industry
FMA Communications has the largest portfolio of brands serving the North American metal fabricating and forming market. The Tube & Pipe Journal reaches more than 15,000 professionals* in the tube fabricating and tube production industry.
*Publisher's own data for the September 2022 issue.The Tube & Pipe Journal by the Numbers
The Tube & Pipe Journal is North America's home for tube fabricating and production since 1990.
Interested in gaining direct access to our circulation? Check out our Single-Sponsor eBlasts.
of subscribers carry senior-level/management titles*.
of subscribers have purchasing influence in one or more categories at their companies*.
of subscribers are potential buyers for your newest products and services in 2023-24*.
of subscribers are most likely to visit your exhibit at FABTECH after seeing your ad in The Tube & Pipe Journal*.
of subscribers look to The Tube & Pipe Journal to help make purchasing decisions*.
During that time, the publication has cultivated the highest quality circulation in the industry.
Average number of minutes subscribers spend reading each issue*.
of readers are more likely to click an online ad if they have seen the advertiser's print message*.
Average additional pass-along readers per issue copy*. That's 37,526 potential readers for each issue!
The Tube & Pipe Journal has a highly engaged audience.
of all respondents reported having taken one or more actions as a result of reading advertisements in The Tube & Pipe Journal*.
visited an advertiser's website*.
referred an ad to a co-worker or decision-maker*.
bought or recommended the purchase of products or services advertised*.
The Tube & Pipe Journal advertisements result in action!
agree that the advertising educates and is an important part of the publication*.
agree they are more likely to trust a company that advertises its product/services in The Tube & Pipe Journal*.
The Tube & Pipe Journal subscribers value your advertising.
Reach 2.3 million visitors a year on TheFabricator.com. And don't forget the 130,000 enewsletter recipients!
![A mockup of thefabricator.com](jpg/screenshot-the-fabricator-dot-com-1440x2124.jpg)
![A mockup of Tube Talk newsletter](jpg/screenshot-tube-talk-newsletter-1440x2070.jpg)
![How The Tube & Pipe Journal reaches audiences](jpg/chapter-how-we-reach-them.jpg)
The Best Way to Reach the Metal Tube and Pipe Market
Connect via print, websites, email, social, live events, and more
How We Reach Readers
In Print
The The Tube & Pipe Journal is the No. 1 brand serving the metal tube and pipe market in the format readers prefer, with more than 60% of our subscribers receiving their issue in print.
Editorial Calendars
Ad Close: 11-30-22
Ad Material: 12-7-22
Producing
Ensuring Weld Quality in ERW/Mills
Forming and Fabricating
Tube Cutting
Bending
Design Tips for Successful Bending
March
Ad Close: 2-1-23
Ad Material: 2-8-23
Producing
OCTG Overview
Forming and Fabricating
Laser Scanning
Welding
Pipe Welding Update
May
Ad Close: 4-5-23
Ad Material: 4-12-23
Producing
Lean Production Practices
Forming and Fabricating
Holemaking in Tubes
Bending
Automated Bending Cells
July
Ad Close: 5-31-23
Ad Material: 6-7-23
Forming and Fabricating
Laser Tube Cutting
Bending
Tooling Organization
Welding
Robotic Welding Developments
September
Ad Close: 8-2-23
Ad Material: 8-9-23
Producing
Tube Cutoff
Forming and Fabricating
Safety in the Shop
Bending
Freeform Bending
November
Ad Close: 10-4-23
Ad Material: 10-11-23
Forming and Fabricating
Better Material Management
Bending
What's New in Lubricants?
Welding
Orbital Welding
Advertising Sizes
Label | Size | Width | Height | Width | Height |
---|---|---|---|---|---|
A | Tabloid Spread | 20.625" | 13.625" | 20.875" | 13.875" |
B | Standard Spread | 14.75" | 10.375" | 14.75" | 10.5125" |
C | 1/2 Horizontal Tabloid Spread | 20.875" | 5.625" | 20.875" | 5.7125" |
D | Tabloid | 10.3125" | 13.625" | 10.5625" | 13.875" |
E | Standard | 7" | 10" | 7.5" | 10.875" |
F | 1/2 Tabloid | 5" | 13.625" | 5.1875" | 13.875" |
G | 2/3 Vertical | 4.625" | 10" | ||
H | 1/2 Vertical | 4.625" | 7.25" | ||
I | 1/2 Horizontal | 7" | 4.875" | ||
J | 1/3 Vertical | 2.1875" | 10" | ||
K | 1/3 Horizontal | 4.625" | 4.875" | ||
L | 1/4 Vertical | 3.375" | 4.875" | ||
M | 1/4 Horizontal | 4.875" | 3.375" |
Print Advertising Rates
Advertising Specifications
- Material Requirements: Digital
- Preferred File Format: PDF/X-1A
- Required Resolution: 266 dpi
- Looking to upload your ad? Upload advertisements here
TheFabricator.com Advertising
TheFabricator.com is dedicated to delivering the latest industry news and coverage of North America's metal fabricating industry, thus attracting visitors who are looking for articles, news, and products they need to operate and grow their businesses.
of subscribers said publication websites contribute to their purchasing decision-making process*.
of subscribers said they are more likely to click an online ad if they've seen the advertiser's print message*.
*Survey conducted by Harvey Research Inc., April 2022 issue of The Tube & Pipe Journal.
Website Advertising Positions
Home Page Opportunities
![TheFabribcator.com website with advertising positions](jpg/screenshot-the-fabricator-dot-com-w-indicators-1440x2124.jpg)
Leaderboard Banner Ad in Header
- 728 x 90 pixels
- 320 x 50 pixel mobile version also required
- Advertiser: $3,600/month
- Nonadvertiser: $4,200/month
Leaderboard Banner Ad in Stream
- 728 x 90 pixels
- 320 x 50 pixel mobile version also required
- Advertiser: $1,700/month
- Nonadvertiser: $2,400/month
Medium Banner Ad
- 300 x 250 pixels
- Advertiser: $1,100/month
- Nonadvertiser: $1,400/month
Tech Cell Ads
"Category-specific" ads follow specifically technology and content.
![TheFabribcator.com tech cells category page with advertising positions](jpg/screenshot-the-fabricator-dot-com-2023-tech-cell-w-indicators.jpg)
Medium Banner Ad
- 300 x 250 pixels
- Advertiser: $1,100/month
- Nonadvertiser: $1,400/month
Leaderboard Banner Ad in Content
Rotates with up to three advertisers.
- 728 x 90 pixels
- 320 x 50 pixel mobile version also required
- Advertiser: $1,700/month
- Nonadvertiser: $2,500/month
Tech Cell Featured Videos
In addition to appearing in TheFabricator.com Video Showcase section of the website, your video will be featured on the technology-specific webpage of your choosing. TheFabricator.com features 30 different category pages.
![The FABRICATOR videos on tech cell pages](jpg/screenshot-the-fabricator-dot-com-tech-cell-featured-videos-1440x1360.jpg)
Categories
- Additive Manufacturing
- Aluminum Welding
- Arc Welding
- Assembly and Joining
- Automation and Robotics
- Bending and Forming
- Consumables
- Cutting and Weld Prep
- En Español
- Finishing
- Hydroforming
- Laser Cutting
- Machining
- Manufacturing Software
- Materials Handling
- Metals/Materials
- Oxyfuel Cutting
- Plasma Cutting
- Power Tools
- Punching and Other Holemaking
- Rollforming
- Safety
- Sawing
- Shearing
- Shop Management
- Testing and Measuring
- Tube and Pipe Fabrication
- Tube and Pipe Production
- Waterjet Cutting
- $1,400 per month
Site Sponsor Package
Best value, maximum exposure.
![TheFabribcator.com site sponsor package](jpg/screenshot-the-fabricator-dot-com-site-sponsor-1440x1560.jpg)
Maximize your exposure on TheFabricator.com with the package that offers you everything! Brand your company on the industry's leading online resource with the following features:
- One month sponsored video on homepage or tech cell (based on availability), 25-30 words of description
- Site sponsor leaderboard ad to rotate on homepage as well as every tech cell homepage in stream
- One tech cell sponsorship (including leaderboard ad in content pages and rectangle ad in sidebar)
- Two enewsletter sponsorships for lead generation
- Social media links in showroom
- Video in showroom
- Deep link product lineup and trade name list in showroom
Total value of Site Sponsor Package is $44,000
- Advertiser: $23,000/year
- Nonadvertiser: $28,000/year
Lead Generation Products
Cultivate customers for your company's products and services in the most cost-effective ways with the metal fabricating industry's leading digital resources.
Single-Sponsor Custom E-Blast
FMA Communications' Single-Sponsor E-Blast is a customized email designed to deliver your branded sales message to your target prospects and customers. This marketing tool provides actionable leads that can extend your reach and help you grow your business to new heights!
Take advantage of this new way to reach your target customers and generate new leads while doing it!
- Cost: $1,500 plus $325 per thousand recipients*
Custom Design
- Allows you to pick the content and products you want to showcase
- Three customized templates available
- Optimized for PC, tablet, and mobile devices, ensuring readability
Qualified Audience
- Allows you to select how many people you want to reach with the email
- We send the email out to subscribers that are interested in your products from The Tube & Pipe Journal, The Tube & Pipe Journal, and The WELDER
Lead Development
- Within two weeks you will receive a detailed lead report that includes contact information of those that clicked on items within your eblast.
You Provide
- Subject line
- Custom header image or logo (up to 650 x 275 pixels)
- Primary headline
- Optional intro text (up to 150 words)
- Optional primary call-to-action button text and clickable URL
- Up to eight sections (or 15 sections without copy), call out features, products, or other offerings that include: photo, section title, up to 75 words of copy, and clickable URL
Image Requirements
- JPG, PNG, or GIF
- Less than 100 KB each
- 650 pixels or fewer wide
Live Webcasts
Get your target customers' undivided attention with live webcasts!
Promote your latest and greatest products and services and deliver your branded sales message during a LIVE, ONLINE, and INTERACTIVE session with your target customers around the world!
- Answer audience questions (via live chat feature) in real time.
- Cultivate new relationships during Live Q&A forum following presentation.
- Your presentation archived on TheFabricator.com, which attracts more than 200,000 unique visitors every month*.
![Get your target customers' undivided attention with The Tube & Pipe Journal's webcasts](jpg/fab-webcasts.jpg)
Your webcast marketing package includes:
- Custom print ad in up to three publication issues
- Two targeted e-blasts prior to webcast
- Medium banner ad in up to three enewsletters
- Medium online banner ad in up to two tech cells plus featured on the homepage
- Blog post written by publication editor
- Webcast recording archived on website for 12 months
- One e-blast to all registrants post-event promoting archived recording
Total Value: $55,000
Total Investment: $11,500 net
Custom Content Lead Generation Package
Do you need help producing and distributing original content to a highly targeted audience of audited decision-makers? We will work with you to create a customized campaign and provide the support you need to generate actionable leads through e-books, case studies, technical or white papers, and more.
Choose the Content: White Paper, Ebook, or Case Study
The FMA Communications editorial staff helps, if needed, to create the custom content piece.
- Custom landing page created on a targeted publication website. The URL has a contact form requiring contact information to access the content. This lead generation activity continues for the length of the campaign.
- Custom half-page print ad in one targeted publication issue.
- Customized lead generation e-blast delivers the content piece to your targeted audience.
- Sponsored-content ads in targeted monthly publication enewsletter for the length of the campaign.
- A 300x250 banner ad promoting the content piece included in up to three enewsletters.
- A 300x250 banner ad placed on up to five category pages on TheFabricator.com.
- Regular lead reports that show who is interacting with the custom content piece.
Quarterly Promotion Package
It all adds up to your success.
Maximize the impact of your advertising with a Quarterly Content Promotion Package designed to showcase your products and technologies through a fully integrated, audience-targeted, and lead-generating campaign. Each quarterly package includes a print ad in that particular quarter’s issue, as well as the following components:
Quarter 1
- Print Ad
- Video Showcase E-blast (15,000 recipients)
- Tech Cell Banner (1 month)
- E-newsletter Banner
Quarter 2
- Print Ad
- Tech Cell Banner (1 month)
- Video Showcase E-blast (15,000 recipients)
- Single-Sponsor E-blast (5,000 recipients)
Quarter 3
- Print Ad
- Advertorial
- Tech Cell Banner (1 month)
- Video Showcase E-blast (15,000 recipients)
- Single-Sponsor E-blast (5,000 recipients)
Quarter 4
- Print Ad
- E-newsletter Banner
- Video Showcase E-blast (15,000 recipients)
- Single-Sponsor E-blast (5,000 recipients)
List Rentals
Target the decision makers you want to reach — more than 120,000 subscribers to the industry's leading manufacturing publications!
Supplement your promotional efforts with customized lists that reach the most influential technical professionals in the metal forming and fabricating, tube and pipe, and welding industries.
FMA Communications Inc.'s database includes subscribers to the industry's leading technical publications — The FABRICATOR®, The WELDER and Canadian Metalworking / Canadian Fabricating & Welding.
Postal/Telemarketing Lists
Email Lists
![The brands of FMA Communications Inc.](jpg/chapter-brands.jpg)
The Leading Brands in the North American Manufacturing Sector
Leverage more than a century's worth of brand equity
The FABRICATOR Magazine
The FABRICATOR is North America's leading magazine for the metal forming and fabricating industry. The magazine delivers the news, technical articles, and case histories that enable fabricators to do their jobs more efficiently. The FABRICATOR has served the industry since 1970.
The WELDER Magazine
The WELDER, formerly known as Practical Welding Today, is a showcase of the real people who make the products we use and work with every day. This magazine has served the welding community in North America for more than 20 years, and we intend to continue providing hands hands-on information, real-world applications, and down-to-earth advice for welders.
The Tube & Pipe Journal Magazine
The Tube & Pipe Journal became the first magazine dedicated to serving the metal tube and pipe industry in 1990. Today, it remains the only North American publication devoted to this industry, and it has become the most trusted source of information for tube and pipe professionals.
The FABRICATOR en Español Magazine
FMA Communications ha introducido al mercado la edición en Español de la revista The FABRICATOR. Esta versión consiste del mismo tipo de artículos técnicos y sección de lanzamientos de nuevos productos que actualmente presentan el personal de primera categoría de FABRICATOR en Inglés.
![Contact our team](jpg/chapter-contact-us.jpg)
Connect With Our Team
Our Address
FMA Communications, Inc.
2135 Point Blvd.
Elgin, IL 60123