Who We Are
The FABRICATOR en Español Media Kit
In print. Online. In person.
FMA Communications Inc. offers the leading print and digital media offerings to help your business maximize its exposure in the North American metal manufacturing marketplace. A marketing plan that includes our brands will help your business build brand and product awareness.
Our Brands
About FMA
The Fabricators & Manufacturers Association, International (FMA) was formed in 1970 to advocate for the growth and sustainability of the North American metal processing, forming, and fabricating industries. With more than 1,300 members, FMA serves this mission by developing valuable training and educational programs, publishing industry-leading magazines, raising funds for vocational school and college scholarships, and sponsoring one of the world's largest metal fabricating and forming technology tradeshows.
Canadian Publications
Interested in reaching more than 22,500 decision-makers in the Canadian machining, fabricating, and welding industries? Canadian Metalworking and Canadian Fabricating & Welding have you covered.
Whom We Reach
Reach Decision-Makers at Your Target Buying Companies
Benefit from the highest-quality circulation in the industry
FMA Communications has the largest portfolio of brands serving the North American metal fabricating and forming market. The FABRICATOR en Español reaches more than 15,000 professionals* in the Mexican metal fabricating and forming industry each quarter.
*Publisher's own data for the Summer 2022 issue.The FABRICATOR en Español Stats
The FABRICATOR en Español by the Numbers
The FABRICATOR en Español is the home for the Mexican metal forming and fabricating industry since 2006.
Interested in gaining direct access to our circulation? Check out our Single-Sponsor eBlasts.
of subscribers say the publication helps them make their decision when purchasing capital equipment*.
of subscribers plan on adding automation technology to replace manual processes*.
of subscribers are most likely to visit your exhibit at FABTECH after seeing your ad in The FABRICATOR en Español*.
of subscribers look to The FABRICATOR en Español to help make purchasing decisions*.
During that time, the publication has cultivated the highest quality circulation in the industry. Each issue of The FABRICATOR en Español reaches 13,880 subscribers.
*All data presented here was collected through publisher's own survey, 2022.
TheFabricator.com
Reach 2.3 million visitors a year on TheFabricator.com. And don't forget the 130,000 enewsletter recipients!
How We Reach Them
The Best Way to Reach the Metal Forming and Fabricating Industry
Connect via print, websites, email, social, live events, and more
How We Reach Readers
In Print
FMA Communications brands provide unparalleled coverage of the North American metal fabricating and forming community in the format readers prefer, with more than 60% of our subscribers receiving their issue in print.
Editorial Calendars
Editorial Calendars
Ad Close: 2-23-22
Ad Material: 3-2-22
Forming
Press Brake Tooling
Fabricating
Laser Cutting
Welding
Nonferrous Welding
Special Focus
Assembly
Summer
Ad Close: 5-25-23
Ad Material: 6-1-23
Forming
Forming Challenging Parts
Fabricating
Plasma Cutting
Welding
Welding Consumables
Special Focus
Welding Automation
Fall
Ad Close: 8-24-23
Ad Material: 8-31-23
Forming
Press Brake Setup
Fabricating
Punching
Welding
Shielded Metal Arc Welding
Special Focus
Tube Fabricating
Winter
Ad Close: 11-7-23
Ad Material: 11-14-23
Forming
Lean Bending Strategies
Fabricating
Laser Cutting
Welding
Update on Personal Protective Equipment
Special Focus
Welding Automation
What's Inside
Appearing Each Issue
- Editor's Corner: Editor-in-Chief Dan Davis shares his opinions on issues affecting Mexican metal fabricators.
- Product News: The latest metal fabricating and forming technologies are highlighted.
Advertising Sizes
Advertising Sizes
| Label | Size | Width | Height | Width | Height |
|---|---|---|---|---|---|
| A | Standard | 8.25" | 10.75" | 8.5" | 11" |
| B | 2/3 Vertical | 4.625" | 10" | ||
| C | 1/2 Vertical | 4.625" | 7.25" | ||
| D | 1/2 Horizontal | 7" | 4.875" | ||
| E | 1/3 Vertical | 2.1875" | 10" | ||
| F | 1/3 Horizontal | 4.625" | 4.875" | ||
| G | 1/4 Vertical | 3.375" | 4.875" | ||
| H | 1/4 Horizontal | 4.875" | 3.375" |
Advertising Rates
Print Advertising Rates
Please complete the following fields to view the advertising rates.
Advertising Specifications
- Material Requirements: Digital
- Preferred File Format: PDF/X-1A
- Required Resolution: 266 dpi
- Looking to upload your ad? Upload advertisements here
Website Advertising
TheFabricator.com Advertising
TheFabricator.com is dedicated to delivering the latest industry news and coverage of North America's metal fabricating industry, thus attracting visitors who are looking for articles, news, and products they need to operate and grow their businesses.
of subscribers said publication websites contribute to their purchasing decision-making process*.
of subscribers said they are more likely to click an online ad if they've seen the advertiser's print message*.
*Survey conducted by Harvey Research Inc., April 2022 issue of The FABRICATOR en Español.
Website Advertising Positions
Home Page Opportunities
1
Leaderboard Banner Ad in Header
- 728 x 90 pixels
- 320 x 50 pixel mobile version also required
- Advertiser: $3,600/month
- Nonadvertiser: $4,200/month
2
Leaderboard Banner Ad in Stream
- 728 x 90 pixels
- 320 x 50 pixel mobile version also required
- Advertiser: $1,700/month
- Nonadvertiser: $2,400/month
3
Medium Banner Ad
- 300 x 250 pixels
- Advertiser: $1,100/month
- Nonadvertiser: $1,400/month
Tech Cell Ads
"Category-specific" ads follow specifically technology and content.
1
Medium Banner Ad
- 300 x 250 pixels
- Advertiser: $1,100/month
- Nonadvertiser: $1,400/month
2
Leaderboard Banner Ad in Content
Rotates with up to three advertisers.
- 728 x 90 pixels
- 320 x 50 pixel mobile version also required
- Advertiser: $1,700/month
- Nonadvertiser: $2,500/month
Tech Cell Featured Videos
In addition to appearing in TheFabricator.com Video Showcase section of the website, your video will be featured on the technology-specific webpage of your choosing. TheFabricator.com features 30 different category pages.
Categories
- Additive Manufacturing
- Aluminum Welding
- Arc Welding
- Assembly and Joining
- Automation and Robotics
- Bending and Forming
- Consumables
- Cutting and Weld Prep
- En Español
- Finishing
- Hydroforming
- Laser Cutting
- Machining
- Manufacturing Software
- Materials Handling
- Metals/Materials
- Oxyfuel Cutting
- Plasma Cutting
- Power Tools
- Punching and Other Holemaking
- Rollforming
- Safety
- Sawing
- Shearing
- Shop Management
- Testing and Measuring
- Tube and Pipe Fabrication
- Tube and Pipe Production
- Waterjet Cutting
- $1,400 per month
Site Sponsor Package
Best value, maximum exposure.
Maximize your exposure on TheFabricator.com with the package that offers you everything! Brand your company on the industry's leading online resource with the following features:
- One month sponsored video on homepage or tech cell (based on availability), 25-30 words of description
- Site sponsor leaderboard ad to rotate on homepage as well as every tech cell homepage in stream
- One tech cell sponsorship (including leaderboard ad in content pages and rectangle ad in sidebar)
- Two enewsletter sponsorships for lead generation
- Social media links in showroom
- Video in showroom
- Deep link product lineup and trade name list in showroom
Total value of Site Sponsor Package is $44,000
- Advertiser: $23,000/year
- Nonadvertiser: $28,000/year
Lead Generation Products
Lead Generation Products
Cultivate customers for your company's products and services in the most cost-effective ways with the metal fabricating industry's leading digital resources.
Enewsletter Advertising
Monthly Enewsletters
FMA Communications distributes four opt-in-only enewsletters that target specific industry segments: Metal fabricating, tube fabrication and production, welding, and the Mexican metal fabricating and forming market. Advertising in the appropriate enewsletter delivers your message to thousands of qualified subscribers who rely on the enewsletters for the latest industry news and product information.
Enewsletters Advertising Positions
1
Horizontal Banner Ad
- 650 x 80 pixels
- Advertiser: $1,700
- Nonadvertiser: $2,100
2
Medium Banner Ad
- 300 x 250 pixels
- Advertiser: $1,100
- Nonadvertiser: $1,300
3
Text Ad (two options)
Option 1: One Headline
- Image: 220 x 220 pixels
- Headline character count max (including spaces): 30
- Body copy character count (including spaces and call to action): 340
Option 2: Two Headlines
- Image: 220 x 220 pixels
- Headline character count max (including spaces): 60
- Body copy character count (including spaces and call to action): 290
- Advertiser: $1,700
- Nonadvertiser: $2,100
The FABRICATOR en Español Enewsletter Schedule
Winter
Ad Close: 1-4-23
Mail Date: 1-11-23
Spring
Ad Close: 3-29-23
Mail Date: 4-5-23
Summer
Ad Close: 6-28-23
Mail Date: 7-5-23
Fall
Ad Close: 9-27-23
Mail Date: 10-4-23
E-Blasts
Single-Sponsor Custom E-Blast
FMA Communications' Single-Sponsor E-Blast is a customized email designed to deliver your branded sales message to your target prospects and customers. This marketing tool provides actionable leads that can extend your reach and help you grow your business to new heights!
Take advantage of this new way to reach your target customers and generate new leads while doing it!
- Cost: $1,500 plus $325 per thousand recipients*
Custom Design
- Allows you to pick the content and products you want to showcase
- Three customized templates available
- Optimized for PC, tablet, and mobile devices, ensuring readability
Qualified Audience
- Allows you to select how many people you want to reach with the email
- We send the email out to subscribers that are interested in your products from The FABRICATOR en Español, The Tube & Pipe Journal, and The WELDER
Lead Development
- Within two weeks you will receive a detailed lead report that includes contact information of those that clicked on items within your eblast.
You Provide
- Subject line
- Custom header image or logo (up to 650 x 275 pixels)
- Primary headline
- Optional intro text (up to 150 words)
- Optional primary call-to-action button text and clickable URL
- Up to eight sections (or 15 sections without copy), call out features, products, or other offerings that include: photo, section title, up to 75 words of copy, and clickable URL
Image Requirements
- JPG, PNG, or GIF
- Less than 100 KB each
- 650 pixels or fewer wide
Webcasts
Live Webcasts
Get your target customers' undivided attention with live webcasts!
Promote your latest and greatest products and services and deliver your branded sales message during a LIVE, ONLINE, and INTERACTIVE session with your target customers around the world!
- Answer audience questions (via live chat feature) in real time.
- Cultivate new relationships during Live Q&A forum following presentation.
- Your presentation archived on TheFabricator.com, which attracts more than 200,000 unique visitors every month*.
Your webcast marketing package includes:
- Custom print ad in up to three publication issues
- Two targeted e-blasts prior to webcast
- Medium banner ad in up to three enewsletters
- Medium online banner ad in up to two tech cells plus featured on the homepage
- Blog post written by publication editor
- Webcast recording archived on website for 12 months
- One e-blast to all registrants post-event promoting archived recording
Total Value: $55,000
Total Investment: $11,500 net
Custom Lead Generation Packages
Custom Content Lead Generation Package
Do you need help producing and distributing original content to a highly targeted audience of audited decision-makers? We will work with you to create a customized campaign and provide the support you need to generate actionable leads through e-books, case studies, technical or white papers, and more.
Choose the Content: White Paper, Ebook, or Case Study
The FMA Communications editorial staff helps, if needed, to create the custom content piece.
- Custom landing page created on a targeted publication website. The URL has a contact form requiring contact information to access the content. This lead generation activity continues for the length of the campaign.
- Custom half-page print ad in one targeted publication issue.
- Customized lead generation e-blast delivers the content piece to your targeted audience.
- Sponsored-content ads in targeted monthly publication enewsletter for the length of the campaign.
- A 300x250 banner ad promoting the content piece included in up to three enewsletters.
- A 300x250 banner ad placed on up to five category pages on TheFabricator.com.
- Regular lead reports that show who is interacting with the custom content piece.
Promotion Packages
Quarterly Promotion Package
It all adds up to your success.
Maximize the impact of your advertising with a Quarterly Content Promotion Package designed to showcase your products and technologies through a fully integrated, audience-targeted, and lead-generating campaign. Each quarterly package includes a print ad in that particular quarter’s issue, as well as the following components:
Quarter 1
- Print Ad
- Video Showcase E-blast (15,000 recipients)
- Tech Cell Banner (1 month)
- E-newsletter Banner
Quarter 2
- Print Ad
- Tech Cell Banner (1 month)
- Video Showcase E-blast (15,000 recipients)
- Single-Sponsor E-blast (5,000 recipients)
Quarter 3
- Print Ad
- Advertorial
- Tech Cell Banner (1 month)
- Video Showcase E-blast (15,000 recipients)
- Single-Sponsor E-blast (5,000 recipients)
Quarter 4
- Print Ad
- E-newsletter Banner
- Video Showcase E-blast (15,000 recipients)
- Single-Sponsor E-blast (5,000 recipients)
List Rentals
List Rentals
Target the decision makers you want to reach — more than 120,000 subscribers to the industry's leading manufacturing publications!
Supplement your promotional efforts with customized lists that reach the most influential technical professionals in the metal forming and fabricating, tube and pipe, and welding industries.
FMA Communications Inc.'s database includes subscribers to the industry's leading technical publications — The FABRICATOR®, The WELDER and Canadian Metalworking / Canadian Fabricating & Welding.
Postal/Telemarketing Lists
Email Lists
Brands
The Leading Brands in the North American Manufacturing Sector
Leverage more than a century's worth of brand equity
The FABRICATOR Magazine
The FABRICATOR is North America's leading magazine for the metal forming and fabricating industry. The magazine delivers the news, technical articles, and case histories that enable fabricators to do their jobs more efficiently. The FABRICATOR has served the industry since 1970.
The WELDER Magazine
The WELDER, formerly known as Practical Welding Today, is a showcase of the real people who make the products we use and work with every day. This magazine has served the welding community in North America for more than 20 years, and we intend to continue providing hands hands-on information, real-world applications, and down-to-earth advice for welders.
The Tube & Pipe Journal Magazine
The Tube & Pipe Journal became the first magazine dedicated to serving the metal tube and pipe industry in 1990. Today, it remains the only North American publication devoted to this industry, and it has become the most trusted source of information for tube and pipe professionals.
The FABRICATOR en Español Magazine
FMA Communications ha introducido al mercado la edición en Español de la revista The FABRICATOR. Esta versión consiste del mismo tipo de artículos técnicos y sección de lanzamientos de nuevos productos que actualmente presentan el personal de primera categoría de FABRICATOR en Inglés.
Contact Us
Connect With Our Team
Dan Davis
Tim Heston
Lincoln Brunner
Rafael Guerrero
Andy Flando
Amy Hudson
Mike Lacny
Michael Scott
Sean Smith
Ryan King
Melissa King
Jerry Gunderson
Our Address
FMA Communications, Inc.
2135 Point Blvd.
Elgin, IL 60123